We are Jamaican Treasure Jerk with a unique mission to provide the community with our mobile food service. We have great selections of authentic Jamaican food and excellent customer service. Our food is freshly prepared every day. Jamaican Treasure Jerk is a large mobile truck that provides good food to the community. Our Food Truck is equipped with facilities for cooking and selling food. There is a tremendous steady growth in the food industry which is found to be the most convenient source of food operations due to it’s mobility. The food business has influenced social cultural and economical opportunities for customers and vendors. The food truck industry is becoming very competitive, so we need to build a successful brand which will drive the success of our organization. Our brand is original and the taste is authentic in flavor which makes up stand out against our competitors. We also strive for providing exceptional customer satisfaction. Jamaican Treasure Jerk focus more on our customers. In the food industry the brand equity is highly needed to propel the marketing strategy that we are utilizing in our organization.